BEHAVIOURAL CHANGE – A HARDER SELL
ABOUT DELL EMC
This vast digital-industry multinational has over 70,000 employees. Headquartered in Massachusetts, USA, it’s the largest provider of data-storage systems by market share. With the recent partnership with Dell and EMC, the power of two of the world’s biggest technology franchises makes for an end-to-tend tech company with many moving parts.
THE CHALLENGE
BUYING INTO BETTER PERFORMANCE
Always moving forward to establish ground in multiple territories can mean a focus on the hard sell. The bottom line should never simply be a background process, but when behavioural and performance culture gets out of sync with bigger organisational goals, the value of coaching and an open-dialogue culture must not be overlooked. Which in this case, it was— right across EMEA.
THE APPROACH
Behavioural change needs to be addressed in a number of angles. A set pattern of working can be ingrained into people’s working lives possibly for years (and even careers), so we tripled up— using workshops, coaching and virtual learning to break negative routines. We covered real conversations and how and when to have them, and not just for the leaders, but also included their teams and direct reports to support and embed a new style from front to back.
We focused on performance management and bringing a coaching style of leadership to the foreground. As well as breaking down silos, we developed effectiveness markers to see how teams tally with the wider organisation’s goals. In short, a comprehensive approach made sure the change happened at scale and with focus.