Return on investment

Our Track record speaks for itself; our results show we can make a measurable difference at an individual, team and organisational level. To read more about how we have shown a return on Investment to our clients including a £3 million saving for Transport for London, view our Case Studies

What evidence is there to show that coaching is effective?

According to the results of the CIPD training and development survey, two-thirds of respondents reported that they felt their coaching activities had been effective in meeting objectives. Almost all (99%) felt that that coaching had brought tangible benefits to both individuals and organisations.

At PCI we have founding that coaching not only affects the person being coached, but also the employees in the organisation who are in turn receiving management or coaching from that individual.

Manchester Inc. released a study of 100 executives that quantifies the business impact of external executive coaching. Companies that provided coaching to their executives showed improvements in productivity, quality, organisational strength, customer service, and shareholder value. They received fewer customer complaints and were more likely to retain executives who had been coached. In addition, a company's investment in providing coaching to its executives showed an average return on investment (ROI) of almost six times the cost of the coaching.

Among the benefits to companies that provided executive coaching were improvements in:

  • Productivity (reported by 53% of executives)
  • Quality (48%)
  • Organisational strength (48%)
  • Customer service (39%)
  • Reducing customer complaints (34%)
  • Retaining executives who received coaching (32%)
  • Bottom-line profitability (22%)

Among the benefits to executives who received coaching were improved:

  • Cost reductions (23%)
  • Working relationships with direct reports (reported by 77% of executives)
  • Working relationships with immediate supervisors (71%)
  • Teamwork (67%)
  • Working relationships with peers (63%)
  • Job satisfaction (61%)
  • Conflict reduction (52%)
  • Organisational commitment (44%)
  • Working relationships with clients (37%)

Research by the International Personnel Management Association (IPMA), concluded "ordinary training typically increased productivity by 22%, while training combined with life coaching increased productivity by 88%".

Research by Vision Quest Consulting in 2001 found that of all clients interviewed:

  • All increased their ability to deal with business challenges by 75% or more
  • 88% improved their job satisfaction by 75% or more
  • 80% improved their ability to stay focused under pressure
  • 78% increased their productivity at work by at least 50%

The Chartered Management Institute and Campaign for Learning published the results of their "Coaching at Work", an in-depth analysis of the benefits of coaching. Results showed:

  • Four out of five executives believe they would benefit from coaching at work and dismiss the suggestion that coaching is just another fad
  • Virtually all managers (96%) think coaching should be available to every employee, regardless of seniority
  • 85% of managers say the main value of coaching is in enhancing team morale
  • 80% of managers value coaching for generating responsibility on the part of the learner

Research by the International Coach Federation showed:

  • 70% of clients said their investment in a coach was VERY valuable
  • 81.9% of coaching clients said it was important to them that their coach has special training in coaching

The outcomes that clients most often attribute to their coaching are:

  • Higher self-awareness (68%)
  • A better balanced life (61%)
  • Smarter goal-setting (62%)
  • Lower stress levels (57%)
  • Greater self-confidence (52%)

Read our case studies to find out more.